The feasibility of assimilating satellite altimetry data into a global ocean general circulation model is studied. Three years of TOPEX/Poseidon data are analyzed using a global, three-dimensional, nonlinear primitive equation model. The assimilation's success is examined by analyzing its consistency and reliability measured by formal error estimates with respect to independent measurements. Improvements in model solution are demonstrated, in particular, properties not directly measured. Comparisons are performed with sea level measured by tide gauges, subsurface temperatures and currents from moorings, and bottom pressure measurements. Model representation errors dictate what can and cannot be resolved by assimilation, and its identification is emphasized.