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Tumblr is something of a hybrid: a mix of a blog, an image- or video-sharing site, and a venue for following others. Some people create Tumblr accounts solely to follow Tumblr sites that they like, which appear on your home screen as a Facebook-style feed. Others use it to highlight their art, share thoughts, or provide previews of content that exists elsewhere. While you should include some text with your Tumblr image posts, you should never include very much. Most sites only write four sentences or less per post. It’s most important to briefly describe the photo. You can also use relevant hashtags to help people find your content. If you need more room to fully explain it, link to more information on the research.
Use Tumblr if you are looking to invest between 10 to 30 minutes per day and want to share striking images (your own or others’), brief comments/captions, and links to more information.
While many Tumblr users check in several times a day, information tends to flow at a slower pace than on other social media platforms.
If you want to react to events more immediately, consider Twitter or Instagram. On the other hand, if you want a platform that allows for longer content where information flows a little slower, try Facebook.
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